Why Your Small Business Should Invest in Technology

Why Your Small Business Should Invest in Technology

"'Cause we are living in a digital world." 

Yes, you read that correctly, it's out with the old and in with the new. Materialism may have been all the rage in the '80s, but high-tech technology is what your business needs to succeed in the 21st century.  

 

CMS 

A content management system, or CMS, is a computer application tool that allows users to design, manage, and publish to a website. Essentially a CMS system allows you to have total control of your website without you needing to be a coding prodigy.  

A CMS system makes it easy for you to control your website. A website should reflect what your company is currently up to. If your website seems dated, then that's the impression your customers are getting also.  At SeedLogix we offer a premium multi-site CMS for customers. The software allows you to choose from our basic themes, so you can create a fantastic site customized to your liking. Our software is simple to use, just drag and drop icons to create your site. CMS is simple to use, and its technology is necessary for your company to raise its productivity level. 

 

High-Speed Internet  

Most likely your business has at least one electronic device, if not more in the building.  For employees, it's important to have high-speed internet because it affects their productivity level. Most payment's today go through electronic processing. When you have slow internet that loses connection it can interfere with your employees, and customer satisfaction.  

 

There's a new term going around called BYOD, which means Bring Your Own Device. At the office employees usually have their own mobile devices connected to the internet including phones, laptops, and more. Meaning they're quickly eating through the company's bandwidth if it does not have high-speed internet. 

 

Having fast internet can also help bring in customers. Many people expect all businesses to have free WIFI. Whether you're a coffee shop or a hardware store, you are almost guaranteed to be asked: "what's the WIFI password." In America, 77 percent of people own a smartphone, meaning your customers will likely consider your internets speed when choosing a company to do business with.  

 

 

Instant Messaging 

Instant messaging, or IM, allows your business to talk to employees in real time. Emails are important, but technology has advanced to an even more efficient form of communication. With IM'ing your customers do not need to wait 2-business days to receive a reply. Instead, they can speak with you in real time. Using IM vastly improves customer service interactions by allowing you to quickly speak to your audience and answer any of their questions. In emails, confusion can occur because of the 2-day gap in between conversation. Many people cannot remember what they had for lunch 2 days ago, let alone the wording they used in an email. With technology advancing it's important to jump on the IM train, or risk being thought of as the pony express of businesses.  

Another form of instant messaging technology is a chatbot. A chatbot, or IM bot, is a computer program that automatically conducts conversations based on the questions asked. Chatbots are designed to simulate an actual human conversation and make users believe they are talking to a real person. Even if customers know it's an artificial intelligence bot it gives them a feeling of ease and makes the process more natural.  Chatbots are being used by many businesses to increase productivity. By investing in technology you'll decrease the time and stress level of dealing with customer service and increase customer satisfaction.  

 

 

Data Security  

If your business just installed computers and left it at that, then this information is crucial for you, your employees, and your business private information. Your small business needs a strong firewall. A firewall is network security program, that is designed to prevent viruses and hackers that are trying to reach your computer over the internet. This includes transactions, social security information, and billing information. One-third of the world's computers have been affected by a virus. The last thing your business wants is for the locals to have their information stolen because you did not invest in data security technology.