Finding Local Demographics for Your Business

Finding Local Demographics for Your Business

 

Discovering the demographics of your customers will increase sales and allow your business to thrive.  Understanding your clientele and what they are searching for will help to pinpoint the proper marketing techniques for your business.  Even if you think you know who is most likely to buy your products, reading the data will confirm your hunch.  

Your demographic is the lifeblood of your business. Selling a product and understanding who your customer is can help improve the longevity of your company. With the advent of the internet, taking the mystery out of your marketing program is entirely possible on the right website.  

 

How to Find Your Demographic 

The first option to discovering your demographic is to analyze your current customers. Take a look at everyone who is already buying from you. When looking at the data, it can seem scattered with few similarities. To make it easy, separate every person into three basic categories: 

  • Age 

Simple and easy to do, dividing your consumer base into age groups will help extrapolate generational similarities and differences. If the majority of your customers are millennials, shifting your marketing to and focusing on this group would be a wise idea.  

  • Gender 

Who is buying your product, are they male or female? The distinction between sexes can be a powerful tool in a targeted campaign. Changing the tone and even the images of your website to be more palatable for your target demographic can increase sales. Women and men view marketing materials in different ways. Women tend to be more collaborative while men are more insular with decision making.   

  • Income 

Maybe the hardest piece of the puzzle to come by, it certainly is important. Understanding the economic background of your customers will help understand their demand and your pricing. Finding the attitude and the perfect pitch relies on knowing your demographic's economic prowess. 

The best method for discovery is to use the census data. All you need are your customer's zip code and the government map will do the rest. When collecting email addresses, ask for the zip code as well. Soon, you will have an impressive database that will begin to shape who exactly your customers are.  
 

Google Analytics  

Installing google analytics to your website can create a virtual net, absorbing all the valuable demographic information.  Google has the tools and the plugins necessary for mining the visitor data of your site. Everyone visiting your site has a unique IP address and if they are using Google Chrome, have a unique google profile. Collecting this data is easy to do.  

With this tool, you can find age, gender, and how long the average person stays on your site. Using these statistics, you can pinpoint precisely who is in your demographic. And once you have this information, you can begin targeting them.  

 

Creating Custom Content for Your Demographic 

 

After the curtain has been lifted you can begin to understand your target demographic. Designing your website to create a user experience that engages your demographic will achieve results.  

  • Color Scheme 

As any graphic designer will tell you, using the right color scheme will help set the tone of your website. There are studies on how color affects moods and choosing the right ones can help or potentially hurt your sales. 

 

  • User Experience 

When customers click onto your website, how they interact with the content and shopping experience plays a huge role in whether or not a sale is successful. Having a website that loads quickly will help keep your viewers engaged longer.  Expertly crafting the layout of the graphics and content to facilitate scrolling will encourage greater interaction.  

 

  • Call to Action 

Incorporating a call to action is proven to be a marketing home run. Adding a clickable button to your website design with some pointed language can encourage a user into giving you their information. Usually, the best way to lubricate this interaction is by giving out a freebie. This can be a newsletter, a coupon, or even a free product. The goal of any CTA needs to be the collection of email addresses and any other demographic identifiers.  

 

Identifying local demographics and finding your clientele is all possible on the right website.