What Are Chatbots And How To Incorporate Them Today

What Are Chatbots And How To Incorporate Them Today

Chatbots are programs that are created specifically to engage with received messages. They can be programmed to respond identically each time they are accessed, to respond differently based on keywords and phrases, or to adapt their responses to different situations. Though the idea of Chatbots can be intimidating, the more you learn about them, the better you can tailor them to meet the needs of your business.

What Are Chatbots And What Can They Do?

Chatbots are certainly not new in the business world. They have, however, gained traction in recent years. According to Google Trends, search volume around chatbots grew 19-times as individuals and businesses have recognized their value. There are many forms and mediums of chatbots, including:

  • SMS text
  • Website chat windows
  • Social messaging services
  • Business bots
  • Entertaining Cleverbot

If you’ve ever contacted a large business, you’ve likely heard a chatbot ask you what you’re looking for. Responses can cover a range that runs from one end of the spectrum to the other. The main things that customers are looking for from chatbots include:  

  • Fast answers to their questions
  • Complaint or problem resolutions
  • Detailed responses and answers to requests
  • Direct contact with a customer service agent

Chatbots aren’t just great for helping your customers, they’re fantastic for helping your business The data shows that businesses should begin leveraging chatbots to streamline customer communications, success, and sales. Their ability to automate conversations all over your organization gives them high value and makes them one of the most important tools you can use today.

Key Benefits Of Using Chatbots

Save time and money by automating conversations that would otherwise require an employee to answer. Why waste manpower by having your representatives answer simple questions from inbound callers when a chatbot can do it with ease. The number of social messages requiring responses increased 18% from 2015 to 2016, and the numbers will continue to grow.

You can generate leads and revenue by using direct messages to get the information you need to deliver effective support. Automating the initial interaction will allow your users to provide the info that agents need to better assist them without taking extra time away from the agent. A chatbot can be used to gather account numbers for quicker access, or to collect email addresses for sales follow up.

How To Use Chatbots On Social Media And Websites

When utilizing chatbots on Twitter, conversations can become simpler. They can be used not to replace human connection, but to amplify the experience that your followers will feel.  When adding Twitter chatbots to your marketing and customer service strategies, remember that successful bots add value and improve the user experience.

With one billion people now using Facebook messenger, this is the perfect place to think about taking advantage of chatbots.  Facebook Messenger Bots tools help answer or provide information through automation. Some of the things that make Facebook Messenger easy and effective are:

  • You can send and receive text, images, and rich bubbles with CTAs.
  • Greetings and calls to action on messenger can prompt users to “Get Started.”
  • Use message templates that let people tap buttons and use other visuals to interact with your bot.

The ability to begin a conversation with a chatbot at any point has many businesses using them on their websites to interact with visitors. You’ll have someone who is constantly available to answer simple questions, book meetings, and even generate leads with or without a team.  Chatbots make it a lot easier to engage with customers the way they want to engage with your business. For more questions about incorporating chatbots into your marketing plan, contact http://ignitedlocal.com today.