Snapchat has more than 173 million active users who watch 10 billion videos every day. These numbers point to big opportunities for brands and marketers, especially those who have a social media advertising budget. For those who are unfamiliar with Snapchat, here’s what you need to know:
- It’s a social network with more than 150 million users
- It allows a person or brand to send photos and videos, called Snaps, to their friends and followers
- The Snaps can be viewed for up to 10 seconds—then they disappear
- Colorful filters, face-swapping effects, and other playful functions have made the app wildly successful with people of all ages
- Many brands are tuning in to the benefits of Snapchat from a business perspective
Snapchat points to statistics that show just how effective its ads are, allegedly grabbing twice the visual attention of Facebook, 1.5 times more than Instagram, and 1.3 times more than YouTube. This likely comes from the fact that the fast-paced world in which we live is the perfect receptor for an ad that appears suddenly, disappears, and makes room for the next bit of information to come through. Take a look at the different Snapchat marketing options that can help you achieve your business objectives.
1 – Promote Your Brand with Snap Ads
Snap Ads can help you get the attention of your ideal audience. A Snap Ad is a 10-second, full-screen vertical video ad that appears between Stories. Advertisers can give users a choice to swipe up to view content that goes deeper, such as a longer video or article. Snapchat declares that the swipe up rate for Snap Ads is five times higher than the click-through rate on other social media platforms.
2 – Engage Anywhere with Snapchat Geofilters
Geofilters are small, artistic graphics that can overlay a snap. Choose the location for your audience, and when they take a Snap, they can select your Geofilter and use it to explain where, when, and why they took the Snap. This works for local promotions and national promotions as well. An On-Demand Geofilter is available for costs that begin around $5, while Sponsored Geofilters are in the hundred-thousand-dollar range.
This might sound pricey, but the effectiveness of bringing in new business speaks for itself. According to Snapchat, a national Sponsored Geofilter typically reaches 40 to 60 percent of daily Snapchatters. The reachability exceeds the cost when done right.
3 – Increase Purchase Potential with Snapchat Sponsored Lens
Sponsored lenses are cool because they allow your followers to play with the interactive ad you create. For example, if you sell pugs, you can create an ad for users to see how they’d look as a pug. The users can activate Lens for pug transformation by pressing and holding over their face. You can add prompts to trigger the animation, which can make things even more fun and
Cost Effective Options
If your business is just starting out, or your social media budget is rather small, try using Snapchat Stories for short video and image compilations that can last up to 24 hours. Telling a compelling and creative story not only engages the user but allows them to share with others. Snapchat is also a great way to share coupons to increase brand loyalty as Snapchatters must follow your business regularly to catch the coupon or deal quickly before it’s gone.
For more information on social media marketing using Snapchat or any other platform, contact http://ignitedlocal.com today.