'Twas the week before Christmas, when all through the town.
Customers were shopping, having nervous breakdowns.
It's that time of year again. A time of holiday cheer, family, and yes, shopping. Small business owners have a lot on their plate, so we've compiled a list of things your business should capitalize on this season.
Winter Wonderland Sale
During the holiday season, everyone is looking for a way to save a penny. From gift giving, decorations, and family portraits, many customers simply are at the bottom of their wallet searching for change. That's why your small business needs to wow them with a discount they can't turn down. Do your research, and find out what people are looking for this season. Whether you own a flower shop, small restaurant, or local hardware store, you can still find something related to your work to discount. For example, a popular Christmas flower is a poinsettia. While it may seem like a good idea to higher the price, a discount deal of "buy one, get one half off" could increase the amount sold, and gain the community's trust in your giving business.
When it comes to making people aware of certain items, a promo code is the best way to get their attention. Although not all products are holiday related, they can always be looked at as potential gifts. The best way to gain attention on certain items is through promo codes. Similar to a discount, promo codes give savings, however, they also promote the product. A good promotional code may read "TisTheSeason," or "HolidaySavings."
Whether religious or not, you know your local town. Depending on their traditions, you understand what the standard is for decorating and business customization. The best way to bring people to your small business this winter is by customizing the workplace into a holiday wonderland. Around this time of year, most people want to feel happy. They have the nostalgia of simpler times, and they enjoy it being reinforced. Cater to their wants, and decorate your business with festivities that are hard to miss. You can also customize your items this holiday season. If you own a small coffee shop you may want to add a seasonal menu, and if you are the manager of a clothing store a gift-wrapping option would be appreciated.
Joyful Social Media Campaigns
This is the time for your business to shine. People are out shopping, and you don't want to be the store they skip out on. In order to first get them into your business, you need to gain their attention on social media. According to the Pew Research Center, 50 percent of mothers, and 28 percent of fathers are on social media. This means they're actively on social media during the time they're thinking about potential gift ideas. Create interesting, fun, and interactive posts on Facebook, Twitter, and Snapchat to gain their attention. You know your holiday promotions, but the public doesn't. Use festive phrases on social media to inform them of your sale, while also building a relationship. An estimated 185 million people use social media, so remember, while you're targeting the adults with money, their children or colleagues can also share your posts, so spread the Christmas cheer for all to enjoy.
Don't Be a Grinch
It's the season of giving, and no one likes a Scrooge. Although you're looking to gain revenue, your business could also take the noble road and donate to a local charity. If your small business isn't in a place where donating money is an option that's fine, instead, begin a charity jar at work. Find a charity that has significance to your business and community, then put a jar for holiday proceeds toward the cause. You'll get customers in the door, while also doing some good.
How IgnitedLocal Can Help You During the Holiday Season
Promotional codes, ad-campaigns, donations, it can all seem overwhelming. Luckily, IgnitedLocal can help you out on the digital side. With IgnitedLocal we give customers powerful technology that enables them to schedule social media posts, conduct promotional email marketing, and much more. Contact us today, and find out how we can make a Christmas miracle come true for your local business.