If you’re not familiar with Pinterest, here’s what you need to know: Pinterest is an image-based social media platform that allows users to post and share image-related content. Thanks to the popularity of visual content across all media platforms, Pinterest has grown from a small community of few thousand users to a major player in the marketing game.
Are You Missing Out On A Wide Audience?
If you’re not already using Pinterest for your small business marketing, you might be missing out on a key platform. Depending on your target audience, Pinterest has the power to bring in more traffic than any other social media site. And it’s not just the audience that you might deem as “Pinterest-friendly; it can actually reach users in ways that might surprise you.
If your company is female-focused, most people already know that Pinterest is a fantastic way to increase your customer base. But the demographics of women who can be reached on this platform is wider than you might think. Statistics show that:
- 42% of online women are Pinterest users
- 34% of users are between the ages of 18 – 29
- 28% of users are between the ages of 30 – 49.
And it’s not only women who use Pinterest. If your products include fashion, art, home decor, food, or anything else that you can create beautiful images of, Pinterest can be your preferred social platform for driving a host of targeted traffic to your site. With the added convenience of the Pinterest buy button, it’s now easier than ever for your customers to make a purchase with a click of a button.
Three Things That Pinterest Can Do For Your Business
Increase Exposure. You’ll find that your exposure will go well beyond your current followers. There are public category boards that can take your pin in different directions to expose you to others who are not following you yet. You might find your pin reaching as far as followers of your followers’ followers.
Create Residual Traffic. Just one popular pin is all it takes to bring endless traffic to your site for months; maybe even years. If one pin reaches a public category board, it has the potential to be repined hundreds of times, bringing you high numbers for years. It might not guarantee that all parties will buy from you, but it will keep traffic coming back.
Increase Ranking In Google Search. This is where keyword optimization might come in handy. Try naming a Pinterest board with a popular phrase that ranks high in Google searches. You might find that you end up on page one of a Google search, reaching more people on a daily basis. Some Pinterest boards currently rank even higher than some mainstream businesses.
Pin During The Most Active Time For Followers
Be sure that you create pins during times when most of your followers are active on Pinterest. This way, they’ll have a better chance of seeing your pins before others, giving them plenty of opportunities to get your content out there. The best way to discover active times is to go to the upper right-hand corner of the Pinterest screen where it shows your name. Click on the Notifications icon (red, double pin) to see the activity of your followers regarding your boards. Note when the majority were active (12 hours ago? 2 hours ago?) and make an effort to begin pining at that time going forward.
Social media marketing can be confusing. If you need advice on platforms, campaigns, or automation tools, contact http://ignitedlocal.com. We’ll help you get the most out of your social to get your business ahead of the game.