ignitedLOCAL Blog | Local Digital Marketing Strategies

Creating Marketing Ideas To Take You Through The Early Fall Season

The changing of the seasons is always an exciting time, and this rings particularly true in marketing. You’re graced with all kinds of new marketing opportunities and you can put out really fresh and relevant content simply by incorporating ...

Posted on September 12th, 2019
In Content Marketing

The Basics of Digital Marketing and Search Results

Digital marketing is always changing and can be hard to keep up with at times. So, to help stay up to date with digital marketing and search results, we wanted to provide you with a back to basics guide, so you know what to expect, can understand ...

Posted on September 6th, 2019
In Digital Marketing

Small Business Inbound Marketing Strategies

Small business owners have undoubtedly heard about inbound marketing at some point or another in their career. However, not many business owners choose to utilize this very cost-effective and successful marketing strategy to help their small ...

Posted on August 29th, 2019
In Digital Marketing

How to Use Google to Optimize Your Local Visibility

Small businesses today can definitely benefit from becoming a verified Google My Business (GMB) listing. It is a good step in the right direction when it comes to your local SEO strategy as well and increases your visibility. You will also be ...

Posted on August 23rd, 2019
In Digital Marketing

Small Businesses Should Steer Clear Of Making These Common Website Design Mistakes

Today's organizations must make a digital presence to reach a broad audience and promote brand recognition. There are various techniques companies can use to accomplish these feats. For instance, they can run social media advertisements using ...

Posted on August 16th, 2019
In Digital Marketing

Have You Considered The Impact Of Your Website Speed?

Slow and steady might win out in marathons or children’s stories, but such is not the case with the world wide web. The online world is an impatient one, and taking the slow and steady approach with your website could be harming your inbound ...

Posted on August 9th, 2019
In Digital Marketing

Are You Optimizing Your SEO The Right Way?

Across the globe each year, it is estimated that over 2 trillion online searches are carried out. This is an overwhelmingly high number, but today’s business owners should view this as a number ripe with opportunity. Every search carried out ...

Posted on July 30th, 2019
In Digital Marketing

Simple Ways To Improve Your Online Presence

For small to medium sized businesses, crafting and managing an online presence can seem like a real uphill battle. In today’s modern age, having an online presence is an absolute necessity if you wish to keep up in any industry, so where do ...

Posted on July 26th, 2019
In Content Marketing

5 Website Optimizations You Should Already Be Using for Your Site

Google takes an enormous amount of factors into consideration when it comes to how search engine results are produced. Website and SEO experts estimate that these factors are hovering around the 200 mark. While this number may be off-putting, you ...

Posted on July 18th, 2019
In Digital Marketing

Using Chatbots To Improve Online Sales And Customer Retention

Artificial intelligence isn’t something of science fiction anymore. As a matter of fact, this reality has become an invaluable tool for businesses and organizations around the world with high opportunities for lead generation and a need for ...

Posted on July 9th, 2019
In Digital Marketing

Benefits of A Website For Hair Stylists

Starting a business is easier than ever these days due to the many resources we now have available to us that makes growing a successful business more attainable and accessible. More and more people starting businesses can use these resources and ...

Posted on June 21st, 2019
In Digital Marketing

Setting and Attaining Social Media Goals for Business

Social media marketing is at the forefront of marketing for many businesses. Digital marketing may prove to be a challenge for some, and it may be difficult to determine the true ROI of a business and their social media campaigns, but if you have ...

Posted on June 14th, 2019
In Social Media Marketing

Why New Businesses Need Digital Marketing

New business owners know how critical it is to keep up with the latest trends in marketing. As the business world continues to head in the direction of digital, being one step behind can mean getting left in the dust. Keeping up with your ...

Posted on February 7th, 2019
In Digital Marketing

The 5 Big Reasons Every Local Restaurant Needs A Website

It's true that restaurant owners have to focus on the experience that patrons have while at their establishment before worrying about anything else. Things like the food, the ambiance, the staff, and their interactions, and - of course - the menu - ...

Posted on January 28th, 2019
In Digital Marketing

9 Reasons Why Your Small Business Should Have A Blog

Many small business owners and entrepreneurs believe that if they have a website, they don’t need a blog. Many assume their product or service is straightforward enough to speak for itself. Take a look around the web at different sites, ...

Posted on January 16th, 2019
In Local Internet Marketing

5 Reasons Your Small Business Needs Facebook Ads

Picking The Right Marketing Channel In a world where social media marketing offers options from pinning to tweeting, there’s never been a better time to expand your digital footprint. Everyone has an opinion about which platform you should use ...

Posted on January 11th, 2019
In Social Media Marketing

15 Reasons Every Small Business Needs A Website

We live in a technologically focused world. In fact, the internet is such an integral part of our lives that most can't imagine a time when it wasn't so. The main thing to remember concerning a website is simple - it's your online calling card. If ...

Posted on January 3rd, 2019
In Digital Marketing

6 Ways Email Marketing Can Boost SEO Results

As a small business owner, you probably associate SEO with site links, SERPs, and keyword research. But have you ever stopped to really think about how a simple email can also help you improve and boost your SEO performance? Typically, people think ...

Posted on August 3rd, 2018
In Email Marketing

Why Every Business Needs To Be On Facebook

Social media is a big tool that is being utilized by many businesses and should definitely be high on your list of priorities. It doesn’t matter what channel your clients are currently using; Facebook is one channel you need to be active on if ...

Posted on August 3rd, 2018
In Social Media Marketing

Top 5 Reasons Why Digital Marketing Isn't Working For You (And How To Fix Them)

In the modern world of marketing, it’s a wonder that so many businesses neglect to make a digital marketing plan Falling into the trap of thinking that your small business can’t benefit from digital marketing can ...

Posted on July 13th, 2018
In Digital Marketing

8 More Reasons Businesses Need to Use Social Media

Unless you’ve been hanging out under a rock, you know that social media has taken the world by storm. Of course, as long as you have Wi-Fi, even those under a rock can be in-the-know. How much do you know? Your Local ...

Posted on July 13th, 2018
In Social Media Marketing

6 Reasons Email Marketing Is A Must for Small Businesses

Email marketing is still a valuable tool for your small business. If you aren’t using it, you could be missing out on a whole base of consumers who don’t know you, or have forgotten who you are. And missing out or being ...

Posted on July 6th, 2018
In Email Marketing

Master the Art of Local Marketing with these 12 tips

It’s All About the Benefits Local business owners know how important local marketing is to their company Marketing should aim to reach beyond the standard sales pitch and into something deeper. The right techniques can create ...

Posted on July 6th, 2018
In Local Internet Marketing

10 Tips For Saving Time And Getting Better Results With Your Content Marketing

Content is king. You’ve heard the words, but what do they mean? If it’s not the right content, it could make you look like the joker Better Quality In Less Time Content marketing is time ...

Posted on June 29th, 2018
In Content Marketing

4 Ways Your Small Business Can Thrive Using Digital Marketing

According to the latest census figures, there are more than 27.9 million small businesses operating nationwide. Small businesses are the backbone of the country’s economy, so they must keep us with the bigger businesses to stay relevant. ...

Posted on June 29th, 2018
In Local Internet Marketing

The Small Business Guide To Digital Marketing On A Shoestring Budget

Promoting your small business can be difficult, and creating brand awareness can be even tougher. Unfortunately, the odds are against your small business's success from the beginning. You likely don’t have the time or the resources ...

Posted on June 22nd, 2018
In Digital Marketing

Small Business Marketing Tips That Are Often Overlooked

Small business owners know their stuff Pet shop owners know about pets, pizza joint people know their pies, content creators know their keywords. Sometimes, being in-the-know about what you do can leave you in-the-cold ...

Posted on June 15th, 2018
In Local Internet Marketing

How Local Businesses Should Be Doing Keyword Research

The idea of implementing search engine optimization (SEO) into your marketing plans can seem overwhelming. In order to keep your business relevant and competitive, however, you’ll need to use it to your advantage. Appearing in a search result ...

Posted on June 8th, 2018
In Digital Marketing

Why Your Small Business Should Have A Content Marketing Strategy

Slowly, but surely, paid advertising has become less effective in the grand scheme of bringing on new customers. Today’s consumer is less interested in what the company has to say about themselves, and more interested in what other ...

Posted on June 8th, 2018
In Content Marketing

How to Incorporate an Easy-to-Use Interface

The term "user experience" likes to get thrown around, especially in the tech world. It refers to the ability of a consumer to interact with the digital aspect of a business, usually in reference to a website or app. This philosophy is ...

Posted on May 25th, 2018
In Digital Marketing