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Digital Marketing Trends for Small Business Owners

Digital Marketing Trends for Small Business Owners

Digital marketing trends are constantly evolving and are beginning to rely more on personalization and automation than ever before. Digital marketing is also not solely reserved for larger businesses either and has proven time and time again to be ...

Posted on November 14th, 2019
In Digital Marketing

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Four Effective Email Marketing Strategies To Increase Your Engagement Rates

Four Effective Email Marketing Strategies To Increase Your Engagement Rates

Email marketing can be a very effective tool for increasing your conversion rates. However, the reality is, most of the emails you send will go straight to the trash folder. This can be very disheartening when your digital marketing team has put a ...

Posted on November 8th, 2019
In Digital Marketing

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Creating The Best Blog For Your Restaurant

Creating The Best Blog For Your Restaurant

Your blog is an important part of your restaurant’s online personality and reputation. It lets your patrons, or prospective patrons, get a glimpse of your personality, as they learn more about what you have to offer and the type of experience ...

Posted on October 28th, 2019
In Content Marketing

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Is A Website Right For Your Business

Is A Website Right For Your Business

Running a business, even if it’s small, can be trying. Aside from having the right amount of investment and passion, you’ll also need to consider various little factors that can contribute to your business’ success. One of those ...

Posted on October 24th, 2019
In Digital Marketing

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4 Tips For Your Small Business Website

4 Tips For Your Small Business Website

Every business, even a small business, benefits from having a website. This is your shopfront to a global market, but it is also your business brochure, explaining products and services, your contact details for a world market, and even your first ...

Posted on October 17th, 2019
In Digital Marketing

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The Small Business Basics Of Google My Business

The Small Business Basics Of Google My Business

Google has essentially taken the place that the Yellow Pages once held. People use the basic search engine and Google Maps to find businesses they’re interested in, whether that business is local or international. However, just ...

Posted on October 10th, 2019
In Local Internet Marketing

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Digital Marketing Hacks to Help Your Startup

Digital Marketing Hacks to Help Your Startup

If you are looking for some budget-friendly hacks to help your startup grow and become more successful, then you have come to the right place. Today, we will be going through a few of these hacks while providing you with valuable tips to help your ...

Posted on September 27th, 2019
In Digital Marketing

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Creating an Effective International Digital Marketing Strategy

Creating an Effective International Digital Marketing Strategy

When we talk about digital marketing, we are referring to the promotion of products with the aid of digital technologies. Marketing materials are created for a digital campaign and are then distributed in online forums and across multiple channels ...

Posted on September 20th, 2019
In Digital Marketing

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Creating Marketing Ideas To Take You Through The Early Fall Season

Creating Marketing Ideas To Take You Through The Early Fall Season

The changing of the seasons is always an exciting time, and this rings particularly true in marketing. You’re graced with all kinds of new marketing opportunities and you can put out really fresh and relevant content simply by incorporating ...

Posted on September 12th, 2019
In Content Marketing

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The Basics of Digital Marketing and Search Results

The Basics of Digital Marketing and Search Results

Digital marketing is always changing and can be hard to keep up with at times. So, to help stay up to date with digital marketing and search results, we wanted to provide you with a back to basics guide, so you know what to expect, can understand ...

Posted on September 6th, 2019
In Digital Marketing

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Small Business Inbound Marketing Strategies

Small Business Inbound Marketing Strategies

Small business owners have undoubtedly heard about inbound marketing at some point or another in their career. However, not many business owners choose to utilize this very cost-effective and successful marketing strategy to help their small ...

Posted on August 29th, 2019
In Digital Marketing

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How to Use Google to Optimize Your Local Visibility

How to Use Google to Optimize Your Local Visibility

Small businesses today can definitely benefit from becoming a verified Google My Business (GMB) listing. It is a good step in the right direction when it comes to your local SEO strategy as well and increases your visibility. You will also be ...

Posted on August 23rd, 2019
In Digital Marketing

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Small Businesses Should Steer Clear Of Making These Common Website Design Mistakes

Small Businesses Should Steer Clear Of Making These Common Website Design Mistakes

Today's organizations must make a digital presence to reach a broad audience and promote brand recognition. There are various techniques companies can use to accomplish these feats. For instance, they can run social media advertisements using ...

Posted on August 16th, 2019
In Digital Marketing

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Have You Considered The Impact Of Your Website Speed?

Have You Considered The Impact Of Your Website Speed?

Slow and steady might win out in marathons or children’s stories, but such is not the case with the world wide web. The online world is an impatient one, and taking the slow and steady approach with your website could be harming your inbound ...

Posted on August 9th, 2019
In Digital Marketing

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Are You Optimizing Your SEO The Right Way?

Are You Optimizing Your SEO The Right Way?

Across the globe each year, it is estimated that over 2 trillion online searches are carried out. This is an overwhelmingly high number, but today’s business owners should view this as a number ripe with opportunity. Every search carried out ...

Posted on July 30th, 2019
In Digital Marketing

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Simple Ways To Improve Your Online Presence

Simple Ways To Improve Your Online Presence

For small to medium sized businesses, crafting and managing an online presence can seem like a real uphill battle. In today’s modern age, having an online presence is an absolute necessity if you wish to keep up in any industry, so where do ...

Posted on July 26th, 2019
In Content Marketing

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5 Website Optimizations You Should Already Be Using for Your Site

5 Website Optimizations You Should Already Be Using for Your Site

Google takes an enormous amount of factors into consideration when it comes to how search engine results are produced. Website and SEO experts estimate that these factors are hovering around the 200 mark. While this number may be off-putting, you ...

Posted on July 18th, 2019
In Digital Marketing

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Using Chatbots To Improve Online Sales And Customer Retention

Using Chatbots To Improve Online Sales And Customer Retention

Artificial intelligence isn’t something of science fiction anymore. As a matter of fact, this reality has become an invaluable tool for businesses and organizations around the world with high opportunities for lead generation and a need for ...

Posted on July 9th, 2019
In Digital Marketing

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Benefits of A Website For Hair Stylists

Benefits of A Website For Hair Stylists

Starting a business is easier than ever these days due to the many resources we now have available to us that makes growing a successful business more attainable and accessible. More and more people starting businesses can use these resources and ...

Posted on June 21st, 2019
In Digital Marketing

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Setting and Attaining Social Media Goals for Business

Setting and Attaining Social Media Goals for Business

Social media marketing is at the forefront of marketing for many businesses. Digital marketing may prove to be a challenge for some, and it may be difficult to determine the true ROI of a business and their social media campaigns, but if you have ...

Posted on June 14th, 2019
In Social Media Marketing

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Why New Businesses Need Digital Marketing

Why New Businesses Need Digital Marketing

New business owners know how critical it is to keep up with the latest trends in marketing. As the business world continues to head in the direction of digital, being one step behind can mean getting left in the dust. Keeping up with your ...

Posted on February 7th, 2019
In Digital Marketing

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The 5 Big Reasons Every Local Restaurant Needs A Website

The 5 Big Reasons Every Local Restaurant Needs A Website

It's true that restaurant owners have to focus on the experience that patrons have while at their establishment before worrying about anything else. Things like the food, the ambiance, the staff, and their interactions, and - of course - the menu - ...

Posted on January 28th, 2019
In Digital Marketing

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9 Reasons Why Your Small Business Should Have A Blog

9 Reasons Why Your Small Business Should Have A Blog

Many small business owners and entrepreneurs believe that if they have a website, they don’t need a blog. Many assume their product or service is straightforward enough to speak for itself. Take a look around the web at different sites, ...

Posted on January 16th, 2019
In Local Internet Marketing

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5 Reasons Your Small Business Needs Facebook Ads

5 Reasons Your Small Business Needs Facebook Ads

Picking The Right Marketing Channel In a world where social media marketing offers options from pinning to tweeting, there’s never been a better time to expand your digital footprint. Everyone has an opinion about which platform you should use ...

Posted on January 11th, 2019
In Social Media Marketing

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15 Reasons Every Small Business Needs A Website

15 Reasons Every Small Business Needs A Website

We live in a technologically focused world. In fact, the internet is such an integral part of our lives that most can't imagine a time when it wasn't so. The main thing to remember concerning a website is simple - it's your online calling card. If ...

Posted on January 3rd, 2019
In Digital Marketing

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6 Ways Email Marketing Can Boost SEO Results

6 Ways Email Marketing Can Boost SEO Results

As a small business owner, you probably associate SEO with site links, SERPs, and keyword research. But have you ever stopped to really think about how a simple email can also help you improve and boost your SEO performance? Typically, people think ...

Posted on August 3rd, 2018
In Email Marketing

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Why Every Business Needs To Be On Facebook

Why Every Business Needs To Be On Facebook

Social media is a big tool that is being utilized by many businesses and should definitely be high on your list of priorities. It doesn’t matter what channel your clients are currently using; Facebook is one channel you need to be active on if ...

Posted on August 3rd, 2018
In Social Media Marketing

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Top 5 Reasons Why Digital Marketing Isn't Working For You (And How To Fix Them)

Top 5 Reasons Why Digital Marketing Isn't Working For You (And How To Fix Them)

In the modern world of marketing, it’s a wonder that so many businesses neglect to make a digital marketing plan Falling into the trap of thinking that your small business can’t benefit from digital marketing can ...

Posted on July 13th, 2018
In Digital Marketing

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8 More Reasons Businesses Need to Use Social Media

8 More Reasons Businesses Need to Use Social Media

Unless you’ve been hanging out under a rock, you know that social media has taken the world by storm. Of course, as long as you have Wi-Fi, even those under a rock can be in-the-know. How much do you know? Your Local ...

Posted on July 13th, 2018
In Social Media Marketing

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6 Reasons Email Marketing Is A Must for Small Businesses

6 Reasons Email Marketing Is A Must for Small Businesses

Email marketing is still a valuable tool for your small business. If you aren’t using it, you could be missing out on a whole base of consumers who don’t know you, or have forgotten who you are. And missing out or being ...

Posted on July 6th, 2018
In Email Marketing

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