ignitedLOCAL Blog

The 5 Big Reasons Every Local Restaurant Needs A Website

It's true that restaurant owners have to focus on the experience that patrons have while at their establishment before worrying about anything else. Things like the food, the ambiance, the staff, and their interactions, and - of course - the menu - ...

• Posted on September 20th, 2018
• In Digital Marketing

Continue Reading

15 Reasons Every Small Business Needs A Website

We live in a technologically focused world. In fact, the internet is such an integral part of our lives that most can't imagine a time when it wasn't so. The main thing to remember concerning a website is simple - it's your online calling card. If ...

• Posted on August 24th, 2018
• In Digital Marketing

Continue Reading

6 Ways Email Marketing Can Boost SEO Results

As a small business owner, you probably associate SEO with site links, SERPs, and keyword research. But have you ever stopped to really think about how a simple email can also help you improve and boost your SEO performance? Typically, people think ...

• Posted on August 3rd, 2018
• In Email Marketing

Continue Reading

Why Every Business Needs To Be On Facebook

Social media is a big tool that is being utilized by many businesses and should definitely be high on your list of priorities. It doesn’t matter what channel your clients are currently using; Facebook is one channel you need to be active on if ...

• Posted on August 3rd, 2018
• In Social Media Marketing

Continue Reading

Top 5 Reasons Why Digital Marketing Isn't Working For You (And How To Fix Them)

In the modern world of marketing, it’s a wonder that so many businesses neglect to make a digital marketing plan   Falling into the trap of thinking that your small business can’t benefit from digital marketing can ...

• Posted on July 13th, 2018
• In Digital Marketing

Continue Reading

8 More Reasons Businesses Need to Use Social Media

Unless you’ve been hanging out under a rock, you know that social media has taken the world by storm. Of course, as long as you have Wi-Fi, even those under a rock can be in-the-know.  How much do you know?  Your Local ...

• Posted on July 13th, 2018
• In Social Media Marketing

Continue Reading

6 Reasons Email Marketing Is A Must for Small Businesses

Email marketing is still a valuable tool for your small business. If you aren’t using it, you could be missing out on a whole base of consumers who don’t know you, or have forgotten who you are. And missing out or being ...

• Posted on July 6th, 2018
• In Email Marketing

Continue Reading

Master the Art of Local Marketing with these 12 tips

It’s All About the Benefits  Local business owners know how important local marketing is to their company  Marketing should aim to reach beyond the standard sales pitch and into something deeper. The right techniques can create ...

• Posted on July 6th, 2018
• In Local Internet Marketing

Continue Reading

10 Tips For Saving Time And Getting Better Results With Your Content Marketing

Content is king. You’ve heard the words, but what do they mean? If it’s not the right content, it could make you look like the joker    Better Quality In Less Time   Content marketing is time ...

• Posted on June 29th, 2018
• In Content Marketing

Continue Reading

4 Ways Your Small Business Can Thrive Using Digital Marketing

According to the latest census figures, there are more than 27.9 million small businesses operating nationwide. Small businesses are the backbone of the country’s economy, so they must keep us with the bigger businesses to stay relevant. ...

• Posted on June 29th, 2018
• In Local Internet Marketing

Continue Reading

The Small Business Guide To Digital Marketing On A Shoestring Budget

Promoting your small business can be difficult, and creating brand awareness can be even tougher. Unfortunately, the odds are against your small business's success from the beginning. You likely don’t have the time or the resources ...

• Posted on June 22nd, 2018
• In Digital Marketing

Continue Reading

Small Business Marketing Tips That Are Often Overlooked

Small business owners know their stuff  Pet shop owners know about pets, pizza joint people know their pies, content creators know their keywords. Sometimes, being in-the-know about what you do can leave you in-the-cold ...

• Posted on June 15th, 2018
• In Local Internet Marketing

Continue Reading

How Local Businesses Should Be Doing Keyword Research

The idea of implementing search engine optimization (SEO) into your marketing plans can seem overwhelming. In order to keep your business relevant and competitive, however, you’ll need to use it to your advantage. Appearing in a search result ...

• Posted on June 8th, 2018
• In Digital Marketing

Continue Reading

Why Your Small Business Should Have A Content Marketing Strategy

Slowly, but surely, paid advertising has become less effective in the grand scheme of bringing on new customers. Today’s consumer is less interested in what the company has to say about themselves, and more interested in what other ...

• Posted on June 8th, 2018
• In Content Marketing

Continue Reading

How to Incorporate an Easy-to-Use Interface

The term "user experience" likes to get thrown around, especially in the tech world. It refers to the ability of a consumer to interact with the digital aspect of a business, usually in reference to a website or app. This philosophy is ...

• Posted on May 25th, 2018
• In Digital Marketing

Continue Reading

Growing your Brand with Facebook Campaigns

For a small business, it takes time to build up the reputation and financial standing of the company.  Website traffic doesn't just happen overnight, although we wish it did. For many years small companies have had to go out of business because ...

• Posted on May 24th, 2018
• In Local Internet Marketing

Continue Reading

Get engaged! 7 Ways to Create Website Engagement

Having a website is all well and good but actually eliciting engagement is another thing entirely. Your company’s website should be focused on building a customer base and a brand. The more user engagement you have, the better your sales will ...

• Posted on May 24th, 2018
• In Local Internet Marketing

Continue Reading

How to Create an Email Autoresponder

Are you tired of missing sales? Are you tired of your email subscribers becoming more and more disengaged with your emails? If so, then you need to implement a solid email autoresponder that converts new leads, manages your relationship with current ...

• Posted on May 23rd, 2018
• In Email Marketing

Continue Reading

Why Content Marketing on Social Media?

If you run a business, you need to have a presence where your customers hang out. For many Americans, that's online. Studies show the average American spends as much as 40 minutes on Facebook every day. Many also actively use sites like Twitter, ...

• Posted on May 22nd, 2018
• In Content Marketing

Continue Reading

6 Tips to Make Your Business Instafamous

Using Instagram for free views and customer participation is a no-brainer. But can you create value-adding content that makes your account worthwhile to follow? For this article, the focus will specifically be about the type of content you need to ...

• Posted on May 21st, 2018
• In Social Media Marketing

Continue Reading

Find Out What Makes Your Business Great!

Show-Off What Makes Your Business Great  Building an online brand presence helps potential clients discover your products. When customers have a specific demand or desire, they satiate themselves with an online search for a ...

• Posted on May 18th, 2018
• In Brand Building

Continue Reading

The End of Marketing on Facebook News Feed

Facebook has recently made some drastic changes to the News Feed as the world knows it. Mark Zuckerberg writes, "We've gotten feedback from our community that public content -- posts from businesses, brands, and media -- is crowding out the personal ...

• Posted on May 15th, 2018
• In Social Media Marketing

Continue Reading

Use These 5 Tips to Make Sure Your Emails Are Read

Keep Your Deliverability Positive  When it comes to email marketing, there are a few things that could negatively affect your deliverability. This can be especially noticeable when using referral programs and tools to accelerate your growth. ...

• Posted on May 9th, 2018
• In Email Marketing

Continue Reading

Inbound Marketing and Facebook: How it Works

Every good plan needs a good, supportive strategy behind it. If your plans include taking the Facebook world by storm, you’ll need a well thought out way to get there. Think of it this way: You can make a plan to go the beach, but ...

• Posted on May 8th, 2018
• In Social Media Marketing

Continue Reading

Facebook Insights Analyze Target Audiences For Your Business

Connecting businesses directly to their customers is what makes social media such a marketing powerhouse. Interacting with your audience builds trust, buy-in, and commitment. By tailoring your social media platforms, like Facebook, to meet customer ...

• Posted on May 7th, 2018
• In Social Media Marketing

Continue Reading

Maximize SEO On Your Website To Increase Sales

For a website to be a high performer, you’ll need to do more than just a few simple moves during business hours. You can spend all day producing content and interacting with consumers, but unless you have some strange superpowers that would ...

• Posted on May 2nd, 2018
• In Local Internet Marketing

Continue Reading

Growing Your Business With Video Marketing

According to Entrepreneur, 80 percent of online content will be video by 2019. That’s less than a year away. If your business hasn’t delved into the realm of video marketing yet, now is the time to start planning for it. Where Video ...

• Posted on May 1st, 2018
• In Digital Marketing

Continue Reading

Email Tips From One Of The Greats

Despite the advancement of social media, simple email communication is not dead. Writing a good email is not as easy as it sounds if you have no clue what the email must include. Apple co-founder and visionary Steve Jobs wrote several thousands of ...

• Posted on April 30th, 2018
• In Email Marketing

Continue Reading

What Is And Isn't Smart AdWords Bidding

There is no question that machine learning is the future of search. New search strategies and bidding strategies continue to appear everywhere. In the last year alone, Google added two new bidding strategies (maximize clicks and maximize ...

• Posted on April 27th, 2018
• In Pay Per Click

Continue Reading

Digital Marketing Trends To Jump On

Every business and organization today has to find ways to keep up with the ever-expanding and constantly-changing trends in the digital world. To miss one change is to miss out on a bounty of opportunity. There are several important trends will ...

• Posted on April 26th, 2018
• In Digital Marketing

Continue Reading