The changing of the seasons is always an exciting time, and this rings particularly true in marketing. You’re graced with all kinds of new marketing opportunities and you can put out really fresh and relevant content simply by incorporating seasonal points into your blogs, social media, emails, and more. The fall, in particular, is an exciting time, and there is no better time to get your grip on seasonal marketing strategies than in the early fall season.
The Top Ways To Bring Your Marketing Into Early Fall
There are a ton of ways to bring your marketing into the early fall season, and you’re really left with a lot of options you can use to get creative. Some of the top ways to bring your marketing into early fall are:
- Use a fall theme in Google My Business – Using Google My Business, you can post all sorts of news, events, products, and promotions, so why not bring a fall theme into the mix? If you’re running a back to school promotion, have fall themed products, or offer services that are particularly beneficial in the fall, now is the time to highlight them.
- Bring it into your FAQs – If your website features a FAQ or Q & A section, incorporating fall themes into them is a great way to really embrace the season. During the fall, visitors to your website might have questions pertaining to student discounts, they might want to know what your hours are during move-in weekend at a local university, and they might want to know if you offer any back to school specials or specials that use particularly fall-appropriate products. For instance, a spa may want to mention that they use pumpkin themed products in a question pertaining to the types of products they use.
- Start your customer loyalty program – If you’ve been mulling over the idea of starting a customer loyalty program, now is the perfect time. Fall marks the start of the school year, and this correlates with a feeling of new beginnings. If you missed the New Years deadline, or you want to get it rolling early, the next best time is right in the early fall.
- Bring it into Instagram – Fall is one of the single most photogenic seasons of the year, so why not take advantage of it? Fall themed photos on your Instagram are eye-catching, and fall promotions on Instagram can really get your followers excited. Your products against a backdrop of leaves, your company van parked outside under a tree of changing leaves, or your staff having a little seasonal fun are all simple and effective photo content ideas.
Autumnal Excitement For Your Marketing
When crafting your marketing strategy, you’ll want to keep a lot of possibilities in mind. Incorporating the season is one idea that really brings a touch of excitement to your brand voice. If you’re looking for more ways to bring the fall season into your marketing ideas, we’ve got just what you need. For more information, contact us to see what we can do for you at IgnitedLOCAL today.