Branding on social media is exciting. It sets your business apart from others in a unique that you created. Social is the perfect way to get to know your customers, and it can be a great content distribution channel. Between LinkedIn, Twitter, and Facebook, B2B content marketers are up to their elbows in social media, making it more of a must-have than a should consider.
Consumers Like A Smooth Experience
Chances are you’ve already formed a content strategy and a social media content strategy, but how do they line up? Keeping them separated is a poor idea in today’s multi-platform age. If you have several people in charge of your content and social functions, they should be addressed with a single-minded strategy to keep your brand unified to the world.
Consumers like the experience that branding, and likeness, creates. Integrate your content strategies up front to create a brand that is easy to recognize. Let content resonate along all facets, from your website to your Twitter account. Consumers have come to expect this from companies they do business with; anything less than a seamless experience can send them elsewhere.
Define Your Brand Voice
Unifying your social media and content marketing strategy is easily done and it starts with defining your brand voice. Have you ever seen a Facebook post that looked completely out of place from the rest of the content? This happens when a variety of people run your social accounts. Maintain consistency by defining and documenting your brand voice and create a style guide for all employees to use across all platforms.
Finding and defining your brand voice is similar to defining your visual brand. It’s an extension of your personality and all that you wish to convey. Define your brand voice by employing some of the following tactics:
- Find what makes your content different from your competitors. This unique part of your business creates your brand voice. From humorous to geeky, stick with what’s different and build on it.
- Look at your most distinct content pieces and describe your brand voice in a few words. Let these words guide all future content to identify your brand and portray it as you’d like to be seen.
- List examples of what to do, and what not to do, when creating a content story. Everyone in your organization should be well aware of what the content should sound like, from Instagram post to the web page.
Map Out Your Content
Once you define your brand voice, you’re ready to integrate social into your content strategy. Consider using a content map that focuses on the type of content you create and where that content will be made available to your consumers. Potential customers will often find you on social media before anyplace else, so be sure that your social media content strategy is highly aligned with that. Create a social content plan that:
- Mirrors the goals of your business to ensure you’re on the right track.
- Finds the right social network for your target audience.
- Uses your brand voice to tell the story you want to tell.
- Has a consistent social schedule you can stick to.
- Engages with your customers on a two-way street.
No matter how you manage your social media, it’s important to know that everything is working toward the content goals that you’ve set for your business. Content is King in the business world today, and that includes text on social media platforms. When it comes to content and social strategies, contact ((blog.website_url)) for help in getting your business where it needs to be to become the King.