Having a blog on your website is crucial in maintaining fresh content. Blogs are the space of your website where visitors can learn about your business and news in the industry. Keeping your blog updated is an important step to increasing views and building a base. How to set up your blog in a way to encourage reader participation is just as important as publishing new posts. In this article, we will look at the characteristics a clean and successful blogging page has.
Building A Simple User Interface
Where you put your blog on your website is an important decision. Many business owners think the blog should be featured on the homepage. The rationale is that new content is important and so might as well make it the first text a reader sees. This is a mistake, inundating your visitors with an entire blog post will only serve to detract from the landing page. It is better to have your blog located on its own page, one click from the main site.
Instead of publishing the entire blog on the front page, try to feature the headline of your newest content instead. Think of it like a quick advertisement that encourages people to click to the whole post.
Laying Out Your Blog
When a reader clicks onto your blog, make sure the most recent post is at the top. Having a website that is updated frequently shows the reader your business has value. List your blogs by the order of publication starting with the most recent and moving backward in time. When done correctly, a reader can simply scroll through all your blogs without the need to load additional pages. By making your layout easy to interact with, it keeps readers on the website longer.
Organize Your Content
Once you have an ample supply of content, incorporating a search bar can add utility to your site. Having too much content can overwhelm people and discourage them from reading what you have written. By installing a search bar, it makes navigating pertinent information that much easier.
Having easy to scan archives will help readers as well. Organizing existing blogs will facilitate reading and keep your user base coming back for more. Incorporate sidebars that organize content by month and year. Categorizing your site will only make it that much easier for the reader to be engaged.
At the end of every blog, feature another one of your blogs as “suggested reading”. If you have written numerous articles on the same topic, it will let you create mini-series. Think of linking together blogs like writing a story. Each post is a different chapter or idea you are putting forth. By linking to similar posts you are helping the reader follow your own train of thought. The more digestible you make it, the more in-depth visitors can go.
Advertise Your Blog
Post blog headlines in the sidebar of various pages on your website. If you have a contact page, feel free to link to a blog you wrote about the people in your company. Linking blogs to other pages inside your site will give readers more opportunity to become engaged. If someone wants to send you a contact message, they will probably be interested in finding out more about the people inside the organization.
Not only should you be advertising your content on your site but it's a great marketing gimmick. If you are running an outbound media strategy with Google Adwords, for example, use a popular blog to draw people in. Advertising your blog is a less intrusive way to bring potential customers to your site. People enjoy blogs, especially if they are written to answer common questions. A well-targeted ad campaign featuring your own content can bring in a spike of activity.
Keep Your Blog Updated
Of all the pages on your website, your blog is the one that should be updated the most frequently. It is the space for advancing ideas and showing the public your business is always evolving. All of your social media accounts should be linked to your blog posts. Blogs are the ultimate tool for attracting a base and building an online following.