It's easy to build a website, and think that's good enough. You've got your homepage, related information, interesting infographics, and the much-loved contact page. What more could you need? Well, your website is in good shape, but why be in good shape when your local business can actually get ahead of the curve. No, we're not talking about creating a YouTube page, that's a tip for another day. What we're talking about is a blog.
Most businesses assume social media will do all the work of engagement for them. However, with a good blog, your business can gain a 2-way relationship between your audience and your brand.
5 Reasons You Should Add a Blog Page to Your Website
Readers Can Keep Up with the Business
A Facebook post can only tell so much. With a blog post, it's possible to let the public know exactly what your business is doing at the moment. Whether an update, special event, or a personal letter a blog lets readers into the world of the business. Plus, you don't have to give up on your Facebook post, that would be silly. Link your blog post to the Facebook update and your audience will be informed and up to date.
Gives the Company a Voice
Without a blog, your possible customers do not know who you are. As a small company, you want as much exposure and transparency as possible. Que in blog post tones. Through a blog, you can create a tone that lets readers know exactly what kind of company you are. With a company voice, you are building trust with people. Instead of being just another company, they feel like they know the business personally. For instance, 81 percent of U.S. consumers trust information and advice from blogs.
Most websites are stagnant and do not change much. Possible customers can see your company's goals and mission statement, but many other things seem outdated the more they view the website. With a static site, there is no reason for your website to trend with users. Everything stays the same, thus search engines will not bring up your website besides when typing in the company's name. A blog helps bring in traffic by letting search engines index new content on a regular basis. Websites with a blog tend to have 434 percent more index pages. The more you post, the more traffic you'll bring in.
Depending on your type of business you may be able to write informal blog posts. Meaning the blog can be opinion based and open the floor to feedback. Let's say you want to know what your audience is really interested in. By trying different blogging styles you'll receive company feedback which will help you make decisions on how to continue forward. You may run into a troll here and there, but hey, at least they're reading your blog.
Your Brand, Your Story
At the end of the day, this is your business, and you get to portray it however you want. With a blog, you can tell your company's story like no one else can. As a small business you want your community to know they should choose your local company, and a blog can help you do that.
Contact IgnitedLocal today, and ask about our blogging platform software.