Every business, even a small business, benefits from having a website. This is your shopfront to a global market, but it is also your business brochure, explaining products and services, your contact details for a world market, and even your first impression on the world when they go looking for more information about you and your business.
As such, it’s important to make sure you get your business website right, and we’ve got four pointers to ensure everything goes smoothly.
Take Your Time With Your Domain Name
This is a case of “first come, first served,” so don’t be too surprised if the ideal name for your website is already taken by an existing business. However, the name of your website is part of your business, your brand, and your promotional arsenal, so even if your first choice is already in use, take some time to make sure you pick good, available names that can help you.
While a memorable name is important, names that describe your location, function, or other aspects of your business can be just as important. This makes it easier for people to track you down, even if they don’t remember the exact name of your website.
Pick A Good Host
A host for your website can run the entire spectrum of cost from free to requiring hundreds of dollars per month. As always, you get what you pay for. Free website hosting certainly exists, but what you save in money, you lose in maintenance, upkeep, and, perhaps most important of all, security.
Look at your budget then factor in just how much maintenance you’re willing to provide yourself, and how much security matters to you. Those two elements will determine just how much you’re willing to pay for hosting. The more you know how to do yourself, and are willing to devote time to it, the cheaper your hosting will be.
Research Your SEO
SEO stands for search engine optimization, and it is about making your website easy to find, as well as ranking higher on search engine algorithms so that it can land the coveted “first-page” of results on engines like Google. Good SEO is all about picking the right keywords that people will use when searching for your product or service, as well as being linked to and consulted by others a lot.
Find A Good CMS
CMS stands for “content management system,” and this is the apparatus that will make updating your website very easy, or extremely time-consuming. A good CMS lets you make blog posts, include videos, or even change the pricing, or announce sales on your products very easily. A poor CMS—or no CMS at all—is tedious, with many steps, and can be very high maintenance and time-intensive.
If you want to make sure your small business website is doing everything it can for your business, we can help. Reach out to IgniteLOCAL, and we can evaluate your business and online marketing goals and create a website that meets your business needs.