There is no surprise that digital marketing is the new frontier in advertising. With the explosion of the usage of social media in the last two decades, it should not come as a surprise that advertising has evolved to make use of online spaces. In this age of data gathering and analysis, digital marketing is easier than ever.
Because not a lot of people have the expertise for it, many mistakes are still made in digital marketing. Here are a few that you should avoid in order to get better results and improve your relationship with your stakeholders.
- Not focusing on a target audience
The first question any good marketing initiative asks is “Who is our target audience?” While it is tempting to answer that it should be everyone, this is almost always the wrong answer. You have to focus on who stands to benefit the most from your product or service. This should be your target market.
The important thing here is to research your target market well. There are many ways to go about this, including surveys and focus groups.
- Not setting realistic goals
In an ideal world, the goal of a marketing campaign would be to get as many sales and transactions as possible. However, there should be no vagaries when it comes to your goals. If your goal is increasing sales and revenue, by how much are you aiming for? If it’s increasing website traffic or app use, then what metrics will you use to measure either factor?
Never underestimate the power of quantitative data. Through it, you can determine your success in any marketing endeavor.
- Putting all of your eggs in one basket
The most effective digital marketing campaigns are multi-pronged and diverse. Paid advertising is one way to go about marketing a product or service, but it can get expensive, and you can expect the returns to diminish eventually. Supplement your efforts creatively by using content and social media marketing. Either of those can be just as effective as paid advertising.
- Underestimating the benefits of good design
Whether it’s a product or your website, the better the design, the more likely it is to leave a lasting impression on your target market. Design is more than just how appealing something is; it’s also about how effectively you convey information using visuals. You can have the best content or product in the world, but that means nothing if it’s badly packaged and inappropriately branded.
Companies with strong designs routinely outperform companies with weak designs. More often than not, the website design of a company is a determining factor in its overall credibility.
- Expecting immediate results
One of the most difficult things to accept about financing a marketing campaign is the difference between the scale of your investment and the success of the campaign, which is measured in sales. Getting immediate results in a digital marketing campaign is not uncommon, but it doesn’t always happen either.
In any business endeavor, slow and steady wins the race every time. Having the patience to anticipate and plan for the long term can turn your business from a seemingly get-rich-quick scheme to a lasting powerhouse in its industry.
To get some professional help with digital marketing, contact our team at ignitedLOCAL today.