Google takes an enormous amount of factors into consideration when it comes to how search engine results are produced. Website and SEO experts estimate that these factors are hovering around the 200 mark. While this number may be off-putting, you shouldn't feel the need to excel at every single one of Google's 200+ factors.
Rather, you should focus on a few certain ones to help optimize your website. So, spend your time on the ones that matter, and that can help optimize your site the most for Google and your users. An optimized website can create higher traffic conversion rates and can also increase sales.
To help you discover some of the best website optimizations you should be using for your website, we have listed a few below.
Keep Mobile in Mind
A lot of website traffic in the previous year worldwide was actually generated through mobile devices. More and more people on the go are turning to their mobile devices, so Google is definitely taking this into consideration.
So, a mobile-first approach should be taken by marketers when it comes to optimizing a website. It needs to be made more mobile friendly for uses. To do this, you need to initiate a more responsive design so that it is easily adaptable for any device. All images should also be scaled, so they are not too pixelated or slow loading.
In addition, title tags should be short and easier to read on a mobile device and popups interrupting or covering important and valuable content should be avoided.
Increase Your Website Speed
Slow internet is not something many people want to have to deal with. If your site is too slow loading, it is more than likely that users will click off and go elsewhere. Google also doesn’t look favorably on slow loading speeds either. To fix this, reduce and optimize your file sizes, use appropriate hosting solutions, and avoid using too many full-sized video and hero images.
Provide a Better User Experience
When we talk about user experience, we are referring to the best content, design, and functionality of the site. So, your site should have easy navigation so users can always find what they need, and it should also have a design that helps to evoke emotion and doesn’t downplay or bog down your content.
Every user is visiting your site hoping to find value or answers to a question or problem they have. Make sure all the information on your site is relevant and valuable to the buyer's journey.
Reduce Your Bounce Rate
You don't want users to click off your site after visiting one page. This is considered a bounce. To remedy this, reduce the number of ads you include on your site and interlink all your blog posts. Anchor links can be used, and the information needs to stay fresh, relevant, and up to date.
Great content and keyword strategies are important and can affect your ranking and UX, so everything should be optimized. Submit your XML sitemap to Google Search Console, check your site indexing, fix any broken links, and follow the other advice outlined in this article to begin optimizing your website.
Still have questions on how to accomplish this? Contact IgnitedLOCAL today.