Online retail is up 69% since April as a result of the increased shopping from social distancing as a result of COVID. This market increase will continue to stay strong for the time being. As a result of the influx of business, many companies are looking to revamp their eCommerce website to meet this demand and ensure they take full advantage of this market uptick. One of the most important parts of an eCommerce site is the design. A well-designed online storefront will ensure that visitors to your website will convert to customers. Here are five design ideas to help support that conversion:
- Keep It Clean
A clean, minimal design makes shopping simpler for your customers. They can easily see your products and find exactly what they are looking for when they visit. Excess copy, images, links, and other content can distract your customers, reducing the conversion rate. So keep your storefront design simple.
- Have All Your Important Tools Easily Accessible
Make sure that everything a customer needs to purchase a product is easily accessible. Have a shopping cart button where they can see it. Make sure they know exactly how to track purchases, view your returns policies, and reach your customer service. Many retailers have adopted one-click shopping which makes buying extremely easy for your customers. They simply hit a buy button and they’re on their way to receiving their new product.
- Add Filtering Options
Filtering options make shopping easy for your customers. If they are shopping for something specific, rather than scrolling through your entire stock to find it, they can set a few filters and see all their options. Consider filtering by item type, color, size, and price depending on what you are selling. You should also add a search bar, just make sure your product tags are correct.
- Add Great Photos
Many products come with stock photos from the manufacturer, but they don’t always showcase the product. Instead, take the time to take multiple photographs of your products with lots of detail. Showcase the size, color, and of the relevant and unique features. This will help your customers understand what you offering, which not only increases conversions but builds trust.
- Write Great Product Descriptions
Writing excellent product descriptions has so many benefits. First, it’s a great way to showcase your brand and make your company identity memorable for future business. Secondly, it helps the customer understand exactly what you are selling, which will increase the likelihood they will buy it. Finally, good product copy will support your SEO efforts and increase your SERP.
These are just some of the ways to create a beautiful eCommerce site that will help you get more conversions. For more advice, talk to the digital marketing experts at ignitedLOCAL. We’ll do a complete audit of your online retail business and find ways to improve the design and functionality of your website to get more business.