Slow and steady might win out in marathons or children’s stories, but such is not the case with the world wide web. The online world is an impatient one, and taking the slow and steady approach with your website could be harming your inbound marketing. When we go onto the web to search for information or things to buy, we want that instant gratification, not a website that seemingly takes forever to load. If your website is unable to meet these needs of your visitors, you might be sending them right into the arms of your competition. Every time a visitor hits the back button, tired of waiting for your website to load, it sends a message to Google that your website is not providing an optimal user experience.
Breaking Down The Importance Of Website Speed
If your website works and looks good, you might think you’ve done your best in creating a user friendly experience. However, this isn’t actually the case. Your speed is equally important when compared to look and overall function, and it can be a huge driving factor to visitors sticking around or hitting that back button. Some of the factors that contribute to the importance of website speed are:
Impacting your overall user experience – Your overall user experience should be one of your top considerations when it comes to your website, and website speed will impact this user experience a great deal. According to recent studies, 79% of online shoppers say they won’t return to a site to buy again if they experience poor performance speeds. Another shocking statistic is that 40% of online searchers will abandon a website if it takes longer than 3 seconds to load.
It impacts your organic rankings – In order to have visitors peruse your website, they need to be able to find it first. Finding websites organically typically involves typing in search terms into a search engine and then sifting through these search engine results to get what you want. Google has been using website speeds as ranking criteria since 2009, and a slow website that performs poorly won’t be high on the list of search findings for those looking for relevant search terms.
Lower trust – For ecommerce websites, a slow or poorly performing website can lead to lower trust with your potential customers. Those interested in the products or services you provide will find your website and begin looking around at what you offer. If your website is too slow, they could begin to think twice about what your purchasing experience will be like and opt for a better performing website instead.
Optimize Your Speed To Optimize Your Performance
There are many things a brand can do to optimize their website speed, and therefore optimize their website performance. You can make sure your images are optimally sized, you can choose your plugins wisely, and you can reduce your database size among other things. To learn more about optimizing your website performance through website speed, contact us at ignitedLOCAL today.