In this very real digital world we are all immersed in, you know that finding the right digital strategy can make or break a business. Today we will go over how you can make digital marketing work for your business.
Search Engine Optimization
Also known as SEO, search engine optimization is how a business can organically grow in search results on Google or any other search engine. SEO is also one of the more cost-effective digital marketing strategies you can employ for your business as you strive to bring more organic traffic to your site.
Search Engine Marketing
SEM or search engine marketing is another comprehensive strategy one can use to drive more traffic to a business. Instead of organic results, these are paid results, also referred to as Paid Search Marketing. You can choose from PPC, CPC, or CPM models based on the structure of your business.
It also includes display advertising, search retargeting, site remarketing, mobile marketing, and paid social advertising that you can use to work in favor of your business goals.
Social Media Marketing
SMM drives traffic to your site through social media platforms like Facebook, Instagram, Twitter, Pinterest, and others. When you share good content, that content is liked and then shared by users. You can also customize your content to tailor it toward the social media platforms you choose to use.
If you are looking for effective ways to increase brand awareness and drive sales for your business, then you can do so through social media marketing.
This is one of the more definitive strategies to include in any digital marketing campaign you use to help your business. You can create content that can be presented in a number of different formats to reach your intended audience. You can choose from blog posts and eBooks to how-to guides, videos, and social media. It allows you to get more creative and then use strategically placed links to indirectly connect users to your business.
Another integral component of a digital marketing strategy that works for your business is web analytics. These analytics help you collect, measure, and understand web activities pertaining to your business. It allows you to redirect your efforts, analyze current strategies, and predict future web activity for your business.
A clear understanding of web analytics allows a business to improve their ROI and conversions while determining what is and isn't working for their business. Tools you can use to track these analytics include Google Analytics, Spring Metrics, and Chartbeat, just to name a few.
If your business is struggling and you are looking for ways to improve and grow your business, then consider this list on making digital marketing work for your business. You aren’t going to know exactly what is going to work for your particular business until you try some of these strategies out. Doing so helps you discover what works best and what can be used to best serve your objectives and ultimately meet your business goals.
For more information on how a comprehensive and complete digital marketing strategy can work for your business, contact the experts at ignitedLOCAL today.