Small business owners have undoubtedly heard about inbound marketing at some point or another in their career. However, not many business owners choose to utilize this very cost-effective and successful marketing strategy to help their small business.
Traditional outbound marketing is when you push yourself on potential customers while inbound marketing reaches buyers who are looking for a solution and a brand they can trust.
What Is Inbound Marketing?
This marketing strategy is used to attract potential customers with content. Social media, search engine optimization (SEO), and content marketing are all used to generate leads for the business. Users can find your brand mainly through online searches as they look for information that helps solve a problem they may be having.
Why Choose Inbound Marketing?
With inbound marketing, there are several advantages for your small business. Online searches are one of the first things people often do these days when looking for useful information or when they need to research a company they may be interested in.
A successful inbound marketing strategy for your small business is capable of:
Building brand awareness. When you develop useful and valuable content, you are attracting those people who are looking for the products and services you are offering.
Warm lead generation. This is when users search for answers and find content that they find interesting.
Build relationships. With this strategy, you are effectively developing relationships and providing quality content that sparks conversation online.
Build your email marketing list. With a successful inbound marketing strategy, you can build a permission-based email marketing list.
Reputation. Finally, you will develop a reputation in your industry as an expert, which ultimately puts you in a position of both trust and authority.
If you are a small business looking to acquire long-term and loyal customers, then an inbound marketing strategy is definitely something you want to consider.
Benefits of Inbound Marketing
With inbound marketing, you can generate marketing tactics that cost far less and are much more effective than any outbound marketing strategies you can employ. You will find a much higher ROI with inbound marketing when compared to outbound marketing.
You will also effectively create brand loyalty while connecting with your customers. People today are researching more and more before they buy a product or service, so if you offer high-quality content and a solution to their problem, then you are building loyalty.
In the same respect, you will also build trust and develop better relationships with your customers because you aren't pushing your sales pitch every chance you get. Instead, you are letting the potential customer decide if you are the business they want or not.
Developing Your Inbound Marketing Strategy
Defining your marketing goals is key. Decide what it is you want to accomplish and then work on measurable outcomes to that effect. This could mean lead generation, lead conversion, and converting customers into revenue.
Next, analyze your web presence to determine how your business is viewed and how people search for you. You need to make sure you are visible.
Finally, develop your goals. Use content marketing, social media, SEO, lead nurturing, and analytics to build your small business. For more information on how to accomplish this and reach your goals, contact ignitedLOCAL today for more information.