Today's organizations must make a digital presence to reach a broad audience and promote brand recognition. There are various techniques companies can use to accomplish these feats. For instance, they can run social media advertisements using hashtags to attempt to make a piece go viral. Heck, some establishments even post explainer or how-to videos on sites like YouTube to get the recognition that they seek.
However, one of the most crucial aspects of a digital marketing strategy is having a high-quality website. It ensures that clients can easily find the business and its products or services. Plus, the site gives potential customers an idea of what the company is all about, but, on many occasions, business owners make mistakes during the design process that results in their website becoming virtually useless. So, interested parties should continue reading to learn what blunders to avoid.
Don't Forget About Mobile Compatibility
It is no secret that people use their smartphones for all kinds of stuff these days. They utilize the devices to play games, talk, text, and surf the web. A study by Google shows that mobile has become the dominant platform for searching with 48-percent of consumers starting their searches via smartphone.
If a company's website is not optimized for mobile devices, users may have a hard time using function buttons or navigation tabs. They might not be able to see parts of text, images, and videos. Therefore, places that don't want competitor's getting the upper hand shouldn't overlook the importance of their sites being mobile compatible.
Ensure That Content Isn't Irrelevant Or Difficult To Understand
Let's say that an establishment is a furniture store. Well, if that is the case, people will likely be viewing the site to find out about couches, chairs, and decorating trends. Thus, it is probably not a good idea to create posts for the company's blog about ways to lose weight and get into shape. Viewers would have visited a fitness site if they were interested in those things. Additionally, written content should be easy to understand. After all, not everyone visiting the website will be a scientist, scholar, or college professor.
The Homepage Needs To Be All About The Organization
Visitors don't want to have to scour page after page just to figure out what solutions your company offers. Rather, guests want to find information, stats, and other info in the blink of an eye. Also, the homepage should contain a catchy title that entices the audience to continue looking around. In other words, the message shouldn't come across as bland and dull, which could leave them hitting the back button before giving the site a chance.
It is equally important to make sure the organization's contact information is easy to see. When guests can't get in touch with a representative with minimal effort, it is highly probable that they will leave and find another website that meets their needs. So, avoid making certain design mistakes to attract an initial audience and keep them returning for more.
Do you need help with your digital marketing campaign? If so, give ignitedLOCAL a call to discuss your options today.