With the holidays right around the corner and the new year on the horizon, digital marketers today are looking for what is likely to be the next big thing. In the realm of digital marketing, which seems to be always changing, this means staying on top of the latest trends before they slip away. Each year sees different trends to consider, with a few of these top trends emerging as mainstays in the digital marketing world. While you can’t pinpoint exactly what the lasting impacts of 2020 will be on digital marketing, you can take a look at the projected trends to see what may best fit your brand.
Technology is evolving faster than ever before, and faster than some could have ever imagined. At this same speed is the evolution of digital marketing, as it tries to keep up with the consumer and their ever-growing tastes. By looking at consumer habit predictions, we can make an educated guess as to what 2020’s digital marketing will really be all about.
Outlining The Top 3 Trends
While there are a number of projected trends slated to make it big in 2020, it’s best to focus on a selection of tried and tested few. These are those that are most likely to make those big impacts, and the ones you can’t ignore when outlining your 2020 marketing strategy. These top 3 projected trends for 2020 are:
- Influencer marketing – Social media is a huge deal, and that’s something that has been an established fact for nearly a decade. However, the way brands are using social media is changing, and the latest trend is the use of social media influencers. In the past, influencers used to be only the big “internet celebrities”, those with hundreds of thousands or millions of followers, but not any more Companies are looking to regular savvy social media users and turning to trusted voices. 92% of consumers find the honest opinion of other consumers like them most trustworthy, and this is just the kind of reach influencer marketing has.
- Streaming video – 74% of consumers watch streaming video online weekly, and 41% watch daily. Using streaming video for your marketing allows you to tap into this market on either Facebook, Instagram, or YouTube as you see fit.
- Mobile keeps growing – Mobile devices keep advancing, and so does the 5G technology that allows them to work more efficiently than ever. As consumers spend more time on their phones, your digital marketing should follow suit. Mobile friendly advertising, websites, blogs, video content, and any other content you invest your time in will be what reaches the widest market of consumers in 2020.
Get Prepared For The Future Of Marketing
Staying on top of the latest trends keeps you prepared for what your digital marketing will hold in the future. If you’re interested in improving your digital marketing for today, tomorrow, or for next year, you need the pros on your side. Contact us at ignitedLOCAL today.