The Small Business Guide To Digital Marketing On A Shoestring Budget

The Small Business Guide To Digital Marketing On A Shoestring Budget

Promoting your small business can be difficult, and creating brand awareness can be even tougher. Unfortunately, the odds are against your small business's success from the beginning. You likely don’t have the time or the resources to compete with the big brands, but there are a few tricks you have up your sleeve that you might not even be aware of.

Here are three simple things that can help you get started before you even begin to get into the deeper areas of digital marketing:

  • List Your Business
  • Leverage Your Existing Contacts
  • Let Influencers Speak About You  

 

List your business on Google My Business 

You want to include your name, small business description, address, and business hours to increase your visibility. This lets people know where you are, what you do, and how to contact you.  If you want to increase your odds of success, post on every local business platform.

 

Make use of your contacts 

Though branching out and building new contacts is important, start with your existing resources. Revisit personal contacts, LinkedIn connections, and Facebook friends. Promote your brand and content on your personal profile on every platform you currently use.  

 

Never under estimate the power of influencers

Though some small businesses take a casual approach to digital marketing by putting up a website and hoping for traffic, it’s not a sufficient strategy. Connect with real people who are relevant to your business and can influence your social media followers.  

 

Digging Deeper Into Digital Marketing  

 

Dig deeper into digital marketing in these important areas:

  • SEO
  • Website
     

SEO

The world of SEO, search engine optimization, is complex and always evolving. Discovering long-tail keywords that'll help your blogs and posts succeed takes time and effort. Let a digital marketing team take care of it for you.

Great Website

This is your storefront; your billboard; the place that shows people who you are. Make it user-friendly, mobile friendly, and SEO friendly to ensure traffic has the potential to convert.  

 

Small Business Success with ignitedLOCAL

At the end of the day, the success of your small business depends on your ability to master the basic steps of digital marketing that can keep you in it for the long haul. Digital marketing is here to stay, and it's complex and time consuming, let ignitedLOCAL help you make it easier. Contact us today.