Google ads are one of the most effective ways to reach your audience online. With a massive reach and the ability to niche target your market, it is one of the most effective ways to get your message to potential new customers. Best of all, Google Ads uses a pay-per-click method where you set a budget and only pay when someone clicks on your ad, so it can fit in every company’s budget. However, to make your ads really stand out, you need to master the Google Ads Keyword Planner.
What Is The Google Ads Keyword Planner?
Keyword Planner is a free tool from Google that helps you find the right keywords for your Google Ads. Google users search for products and services using different keywords in the search query bar. For example, if someone is looking to purchase a car, they may type “cars for sale,” “buy a car in New York,” or “used Toyota for sale.” Each of these queries will return a different result from Google based on the keyword strategies of different businesses. Being able to determine which keywords most apply to the products or services you offer, will ensure that when someone searches for your offerings, you come up. Google Ads Keyword Planner can help.
How To Use Google Ads Keyword Planner Effectively
To get the most out of your Google Ads, there are some really effective ways to use Keyword Planner. Here are five tips to get you started:
- Generate Keyword Ideas: It’s hard to know exactly what your customers will search for. However, putting in some basic phrases like “car” or “new car” can help you see what people are searching for. One of the ways to use this is to not just target popular words like “new cars for sale” but to use low competition keywords like “honda civics for sale in New York.”
- Assess The Search Volume: Don’t just look at the total count of searches, dig in further. You can break up search volume by region, review forecasts for the year, and even search by the device. This can help you really understand how the search volume impacts your unique business.
- Think About Intent: When looking at the keyword, try to imagine what someone is trying to accomplish. If they search “buy a new car” they are probably trying to buy a new car. However, if they search “2005 Ford Taurus” they may be looking for a new car or they may be looking to learn about the Ford Taurus they already own. Evaluating intent can help you pick exactly the right keywords.
Call In The Experts
Google Ads Keyword Planner is a great tool for helping you refine your Adwords strategy. However, even with a lot of research, you simply don’t have the time effectively tailor your strategy. That’s where the digital marketing experts at ignitedLOCAL can help. We can not only design effective Adwords strategies, but we can also assess Adwords campaigns and measure efficacy and adjust to the changing demands of the market. Give us a call to see how we can help you get the most out of your digital marketing.