What Is Black Hat SEO?
Black hat SEO refers to a set of techniques aimed to boost a website’s rankings without adhering to search engine guidelines. Essentially, it is a way to cheat the system and gain search visibility quickly. Black hat SEO techniques are considered illegal and come with penalties, but marketers still prefer them over white hat SEO.
Common Black Hat SEO Techniques
1 – Keyword Stuffing And Duplicate Content
Keyword stuffing involves using a keyword excessively in one article to trick search engines into ranking that page for the target term. It is usually coupled with duplicate content. Black hat SEO marketers publish the same content in multiple pages to attract search engines.
2 - Cloaking
Cloaking refers to the practice of showing a piece of content to users while showing a different piece of content to search engines. Black hat SEO marketers often use this technique to rank their website for various keywords (that may not be related to their website) and present spam content to users. Cloaking involves not just publishing poor-quality content but also deceiving users outright.
3 – Buying Backlinks
This is another way to deceive search engines to boost a website’s ranking. To fast-track link-building, some marketers pay link farms and private blog networks to quickly build links. These blogs are specifically made for link-building and offer no actual content.
Black hat SEO techniques may seem to deliver results quickly, but that is all they offer: short-term, temporary success. Because they are unethical, search engines penalize practitioners by enforcing lower search rankings, de-indexing, or completely de-listing their websites. Recovering from those penalties is expensive and will take a long time. Black hat SEO is simply not worth the risk.
White Hat SEO Techniques For Long-Term Results
Here are white hat SEO techniques you should employ instead:
1 – Practice Keyword Optimization Best Practices
Instead of stuffing your articles with keywords, optimize your content. Here are some techniques you can try:
- Keep the keyword density at 1-2%.
- Use keywords and your brand name in title tags.
- Write compelling meta descriptions.
- Use your keyword once in the header tag.
- Incorporate internal page linking.
- Include your keyword in your image name and filenames.
2 – Organic Link Building
Backlinks are a great way to boost your website’s rankings. When high-quality websites link back to your site, this establishes your credibility. However, there is a right way to do this. Instead of buying links, focus on publishing a variety of high-quality content and wait for other websites to link back to your site. This process, like all good things, takes time.
3 - Publish Quality Content
High-quality content is the foundation of all SEO practices. Without it, your keywords would be useless, and you can’t boost your rankings. Write articles that are relevant to your products and useful for your users, and publish them regularly. If users find your content worth reading, search engines will recognize that and boost your website.
There is a right way and a wrong way to employ search engine optimization. We at ignitedLOCAL can help you improve your website’s ranking with legitimate SEO marketing practices. Contact us today for more information about our services.