Email marketing is still a valuable tool for your small business. If you aren’t using it, you could be missing out on a whole base of consumers who don’t know you, or have forgotten who you are. And missing out or being forgotten in any business can cost you a lot.
Grabbing And Holding Their Attention
The best graphics on your website don’t mean a thing if no one is viewing it. The most entertaining content on your blog is worthless if no one is reading it. You can spend your entire marketing budget and still miss out on new customers if people are not interested in what they see. Email marketing can gain that interest and help people remember why they liked you in the first place.
Six Reasons To Use Email Marketing For Your Small Business
It helps you gain more customers
Believe it or not, email marketing is four times more effective than social media for acquiring new customers. Research shows that customer acquisition through email marketing quadrupled from 2009 to 2013.
It is cost effective
Email marketing is still one of the most cost effective forms of outreach for small businesses today. The ROI is roughly $44 for every $1 spent in the U.S. And sending out one email to your entire list costs less than a couple books of stamps.
It keeps things personal
By personalizing the subject line in an email, you have an increased chance that the recipient will open it. This makes is less spam-like and more special. Encourage at least a click-thru by:
- Sending emails to subscribers on their birthday or anniversary date with your company
- Offering discounts related to previous purchases with your business
- Cover topics related to items of interest for your subscribers
It creates a call to action
When people feel invested in your small business, they’re more likely to purchase. Email marketing encourages them to become invested when they click to open. Continue sending emails to interested subscribers to create a drip campaign that can lead to success.
It makes your brand mobile
Email marketing is an important part of your small business growth strategy. Considering that three out of every 5 people will use their mobile device to read and respond to emails, it puts your business right where it can be seen.
It helps you measure results
You can actually gather measurable results with email marketing. You’ll see which campaigns are effective, which are not, and have the ability to determine which email marketing campaigns make the greatest impact on your small business.
If you’re not using email marketing for your small business, it’s time to start. It’s cost effective, easy to do from the comfort of your computer, and it garners results. Contact ignitedLOCAL today for more information on why email marketing really works, and how we can help you get started.