Email Tips From One Of The Greats

Email Tips From One Of The Greats

Despite the advancement of social media, simple email communication is not dead. Writing a good email is not as easy as it sounds if you have no clue what the email must include. Apple co-founder and visionary Steve Jobs wrote several thousands of emails throughout his life. He was the master of email communication, and there is an abundance of what can be learned from following his lead.

The Importance Of Greetings And Time

It’s the single most important thing to remember when sending out a professional email, but many people neglect it. Using a person’s name when sending correspondence not only establishes a connection, it helps build trust that is essential for gaining buy-in and confidence. If you’re trying to make a point or reestablish a connection, using a name says that you’re on the same page and have the same goals in mind. 

No one knows how long it took Jobs to compose important emails, but by logical standards, it was likely more than a handful of minutes. Think about what you want to say and explain it in simple and understandable terms. Take your time to give the email a conversational tone that paints a picture of what you are trying to convey.

Email correspondence is your opportunity to have an effect on another person, whether it’s to make them understand your point or side with you where you stand. Ask yourself the following questions as you draft your email:

  • Is it clear and logical?
  • Is it easy to read?
  • Will you later regret something you've written?
  • Did you write too much?

Rewrite and redraft until you can answer yes to each question. And stay away from jargon and clever phrasing that adds nothing to the email. There’s no need to try to impress anyone; we’re all just people, including the person on your receiving end.

Write Well Without Pressure

Emails should be well-written. Be conversational and real, but refrain from being sloppy and loose. Think about what you are writing to be clear and understood. For example, look at the following in your writings and use the proper:

  • Capitalization
  • Punctuation
  • Spelling
  • Grammar
  • Syntax

You’ve likely come across a sloppy email in your business. Don’t be the creator of one of them; pay attention to your writing and it will be easier to understand while conveying what you feel. Show attention to the small details and you'll stand out among peers and create a better impression.

Never make your recipient feel like you are pressuring or bullying them to just to side with you. One of Jobs’ publicly published emails included the sentence, "Maybe I'm missing something, but I don't see any other alternatives. Do you?" These two sentences communicate both confidence and humility by handing the opportunity to push back, or offer solutions, to the recipient. This makes people feel like an important part of the process.

Signing Off 

Ending your email with a structured sign-off is just as important as the opening greeting. The sign-off is the last thing that a recipient will read and it speaks volumes about you. A brief ending (regards, sincerely) followed by your name is personal and respectful. You wouldn’t end a conversation without saying goodbye, so don’t do it with your email. 

The entire point of sending an email is to build, or maintain, a relationship with whomever you are sending the email to. To foster this relationship, your emails should be clear, understandable, short and to the point, and emotionally intelligent. If you have any trouble with any of these, contact for assistance in writing a great email that’s Jobs-worthy in any line of business.