If valuable local leads are what you’re after, local online marketing is the solution you’re looking for. In 2019, 70 to 80% of people researched local businesses before paying that business a visit or making a phone call, showing the importance of bringing local businesses to the digital forefront. Businesses that wish to grow and continue reaching new heights need to put themselves where their audiences are, and that place is on search engines, social media, and the internet as a whole.
Reaching local audiences to pay you a visit in person is a little bit different than simply reaching out online generally. You don’t want just anyone to find you, but those individuals in your area who will turn their online search into an in-person visit or call. There are a number of strategies businesses of today can use to make sure they’re found by just the leads they’re looking for.
Local Marketing Strategy Tips
The best way to reach your local audiences online is by trusting your marketing to the pros. These professionals will use a number of different strategies to get you noticed, and some of these strategies include:
- Local SEO – The first place your audiences will go to in order to find local businesses is their search engine. Whether they use Google, Bing, Yahoo, or another search engine provider, they’ll plug in certain search terms to ensure they find what they’re looking for. In your digital marketing, certain location-based keywords will be used in your website, your social media, and your blogs, so that local audiences will find you when they take to their search engines.
- Strategized website building – The design of your website matters, and this should be left to the professionals to ensure yours speaks to your local audiences. Mobile optimization ensures that your website can be interacted with effectively by those searching on their smartphones, and a well-crafted design says a lot about your local business personality. When you invest in your website, you’re far more likely to reach the valuable local leads you’re searching for, and to stand out against your competition.
- Using customer reviews to your advantage – For local businesses, one of the most trusted sources your audiences can turn to is your reviews. Local audiences want to know what they can expect to experience from your business, and that’s what these reviews show them. Your reviews should be brought into your local digital marketing to really grab your leads and draw them into what you have to offer.
Building Your Audiences
In today’s modern age, it can be quite the learning curve for businesses to adjust to the digital world. With a professional touch, businesses can place themselves ahead of the curve and continue drawing in those audiences that have driven them to success throughout their history. If you’re interested in bringing your local business online and drawing in those local audiences, contact us at IgnitedLOCAL today to learn more about what we can do for you.