5 Tips for Using Paid Ads on Google

5 Tips for Using Paid Ads on Google

You run your own business; isn’t that enough? In today’s world, the answer is yes…and no. Though there are some parts of your business where you’ll need some outside assistance, there are multiple tools out there that can help those who know very little in certain areas. 

Let’s assume that you’re not a not a hands-on graphic designer. Thanks to Google, that’s not going to be a problem. Working with Google Display Ads, you can create custom pages that will make you look like a pro. Be sure to follow a few simple tips and you’ll be on your way to success.

1 – Follow The Technical Specifications

The most important thing to keep in mind when using Google Ads is that you need to follow the rules. As a business owner, you might be used to making the rules. But in this case, it’s in your best interest to know what is and isn't allowed in image ads. Always check each one of your ads against Google's requirements before activating your campaign.

There are always a couple of rules that users commonly overlook, so get familiar with them before you begin. For example, static images must be in jpg, png, or gif format with a file size no greater than 150 KB. And animated images must not run longer than 30 seconds, looping included. Review the rules first and you’ll be fine.  

2 – Understand The Content Specifications

Google has explicit content specifications in image ads. Some specifications are non-negotiable, and Google will take a hard stance against them. For example, the image must be completely suitable for a family audience, and ads set up to look like warnings or system failures will be disabled immediately. Review the specs before you activate you campaign. Some of the requirements include:

  • Ditch the click-and-trick ads. Your ad must look like an ad; and only an ad.  
  • Ad images must fill the entire image size and be correctly oriented.
  • The ad must be relevant to the landing page it's sending people to.
  • Images must be of a high quality without any fuzziness or blurred images.
  • All text on the image must be legible.
  • Animated images can't use strobe or flashing lights.

3 – Grow The Relationship 

The last thing you want to do is come on too strong. Sending your display traffic straight to a sign-up form isn’t the best tactic anymore; users who are clicking on ads are not quite ready to get that personal. Give them time to check out the useful and relevant content you have to offer first. You’re building a relationship here, so don’t get to pushy and cause them to end it before it begins.  Let them warm up to you rather than going straight for the sale.

4 – Don’t Pay

Short on funds? Use Google's Ad Gallery. You can find the gallery by going into an ad group within a Display Network enabled campaign and clicking the blue "+" button. Use any of Google's free preset templates and insert your own images and text.  You can also use Google's auto-create feature that automatically generates ads by searching your website and existing Search ads. The results aren't always gorgeous, but the tool is free and totally DIY.

5 - Hire Some Pro Help

Find a company that does professional work to get you started. It never hurts to have someone else get the ball rolling when you’re either pressed for time or ideas. Contact ignitedlocal today, and your ads will be ready for you to start generating business tomorrow.