In the 21st century, marketing and promotion for businesses are still just as important as ever. Now, however, there are many more avenues for that promotion than in the past. While radio, television, and print are still available, digital marketing is now proving to be an effective means of promotion, and social media is a part of that.
Social media can be an advantageous and cost-effective means of promoting your products, but there are a few things you need to do to get the most from this platform. Here are four tips to make sure your social media marketing is doing what you need it to.
Choose The Right Platform
This is an important choice and one that should be properly researched. Social media appeals to different demographics, so your decision of which to use for marketing will vary based on your preferred customer and the product or service you offer.
Baby Boomers, for example, are older and on the less technologically inclined side of social media, so they are found mainly on the oldest, most well-established platform, Facebook. However, if you want to reach Generation X, Facebook may be useful, but Twitter maybe even better. On the other hand, if your products are clothes, food, or other products that have visual appeal, you should be using Instagram to promote your images.
Include Links Back To Your Website
This is digital marketing 101, but it bears constant repetition. Your website and other digital tools are essential for your company identity, so when you promote your business, products, and services on social media, always remember that the ultimate goal is to encourage people to seek out more information from your website.
Always make sure that somewhere on your social media account, and in relevant social media posts, you have links that go back to your website or the specific product or service you are seeking to promote.
Interact With The Public
This is, specifically, social media marketing 101. The whole purpose of social media is to socialize. If you create a social media account where you do nothing but make promotional posts, and refuse to engage with the public, you will eventually be ignored.
Effective social media takes advantage of the fact that people can interact with you and get immediate feedback or answers to their concerns and questions. If you’re friendly by nature anyway, social media is an excellent way to win people over.
Use The Metrics
Unlike traditional marketing, social media—or any digital marketing—gives you a ton of precise data. You know when people have viewed something, you know when they have clicked “like” or otherwise acknowledged it, and you even know from which social media platforms a link has been clicked.
All of this means that if you choose the right metrics to observe and react to, you can hone and sharpen your social media efforts to be more productive, and reach the right audience. Your metrics may even show you that you have a market where you weren’t really expecting to find one!
For anyone interested in having effective digital marketing, we can help. Contact ignitedLOCAL, and we can look at your business goals and find the marketing strategy to boost sales.