The age of instant content makes Facebook Live a big player in the game of reaching core audiences. As businesses continue to look for more effective ways to engage with their consumers, Live has been getting a lot of love for increasing brand awareness. If you’re ready to take your content to the next level, consider these tips for your future success.
Provide Customers With Unique Content
Live streaming is one of the most personal and customizable ways to provide content to your audience. Don’t waste time with rehashed and recycled content that everyone has seen before. Get your smile on and make something personal that lets your brand personality shine through.
With Social Strategy
Businesses want to save money, especially when it comes to social media marketing. Video has become popular in recent years, but it can be expensive to produce dynamic content that grabs the attention. Facebook Live can virtually eliminate that expense because you don’t need a high-quality camera, set design, or editing skills. Simply pick up your phone and start.
Create Excitement Around Product Releases
While you don’t want to use Facebook Live for every single event that occurs in your business, it’s a great way to announce and promote product releases. In a live video, viewers have no idea what to expect, which is what keeps them tuning in. This creates excitement and urges users to come back often to see what’s next.
Use Community Events To Increase Awareness
If you’re thinking about ways to use Facebook Live, a good way to begin is to promote a community event. This provides an opportunity to discuss the upcoming event with others to get their buy-in. Since videos done in real-time can create deeper connections between brands and users, use it to address events and increase awareness without reusing the same stale ads.
Connect With Your Audience Directly
Facebook Live shows your brand personality in ways that no other platform can by making you seem personable and approachable. When consumers feel a connection, they remain loyal to a brand. Foster those connections by using Live for a Q & A session. People will flock to participate and get immediate answers to the questions they post, giving you more opportunity to engage.
Drive Traffic to Your Facebook Page
Live videos will drive more traffic to your Facebook page, so making use of Facebook Live will naturally draw people to you for content. Live drives more engagement than any other video content thanks to its real-time engagement. Just remember to keep your content fresh and updated so you can keep the traffic flow steady.
Engage In Real-Time And Track It
Facebook Live is commonly used all over the world, meaning that you can share content with your audience in Singapore at the same time you’re connecting with those in San Francisco. It’s a real-time engagement that lets you track metrics such as likes, shares, comments and other stats like:
- Did users like one section of your video more than another?
- Did anyone comment on the video
afterthe video ended?
- How did Live compare to other Facebook content?
- How many new followers have you gained since using Live?
Get Help From Someone Who Knows
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