Unless you’ve been hanging out under a rock, you know that social media has taken the world by storm. Of course, as long as you have Wi-Fi, even those under a rock can be in-the-know. How much do you know?
Your Local Business Gets Social
Social media is a virtual hangout for sharing stories, swapping pictures, and connecting with people. Everyone has an account or two, and many people make it work for themselves based on their needs. Social media is also a great place to market and advertise your local business, and understanding the power of social media is the first step in using it to your advantage. Wondering if it’s worth your budget? Take these statistics into account.
8 Reasons Why
There’s a lot of people using it
There are 3.196 billion people globally using social media. This means reaching audiences down the street, or three countries to the left.
It can influence purchases both online and off
Facebook has not only influenced purchases that users made online, but also those made offline thanks to updates and ads.
Spending is increased
When companies engage with consumers on social media, consumers are more likely to make a purchase from them. People prefer to buy from brands they can interact with; and trust.
People love the customer service aspect
When people complain about a business on Twitter, they expect to be heard--and accommodated. Consumers have come to expect that all businesses use social; and monitor their accounts.
Your competition already has an account
There are over 50 million small businesses that use Facebook to connect with customers. If you aren’t using Facebook to reach your audience, your competition is doing it without you.
You have the ability to retarget ads
Facebook provides a feature that allows businesses to show ads to customers who have visited your website. Retargeting ads to past visitors increases the potential conversion rate.
Pinterest takes things further
Pinterest isn’t just a crafty place anymore. People now use the platform to make and plan their future purchases. Engagement rates might be on the lower side, but it’s still a great place to generate sales.
Word gets around
Today 71% of consumers are more likely to make a purchase based on referrals from their friends on social media. Consumers are not only influenced by their friends’ purchasing decisions, they’re influenced by people they don’t even know. Word-of-mouth is still alive and well, even if it isn’t spoken.
Forget about “the future;” the time to start using social media for your local business is now. If you haven’t yet begun a marketing strategy for your social accounts, let us help you get on board. At ignitedLOCAL, we have a social scheduler that makes social media easier than ever. We’ll help you get your social to the right place in the right time to gain the traffic you need for continued success.