It can sometimes prove challenging to manage a social media strategy for business. There is an art to how you post on your social media channels and it takes careful tracking, monitoring, and measurement to ensure that your social media strategy is as successful as it can be.
Today we will go over how to craft the ideal social media post for a business that will be both thoughtful and engaging for your audience.
You need to make sure to tailor your content to fit each social media channel you are planning to use. For example, if you plan on posting on Twitter and Instagram, you need to add hashtags to your posts.
When posting on LinkedIn and Google+, you want to include a longer description. When choosing Facebook to post, you can tell more stories and use more shareable copy than you would on the other platforms.
You also want to maintain your unique voice and make sure your messages are targeted to the right audience. This will make a big difference when it comes to engagement and how far your posts reach.
When posting on Facebook, don't be afraid to experiment with the post length. They have a very high character limit, but studies have shown that posts with 80 characters or less were ideal and received much higher levels of engagement.
To make your post more interesting, include a question. So instead of saying, "here are a few tips to overcoming a lull in sales," you can instead craft your post to read, "is your business in a slump? So is ours. Click here to learn how we are handling it."
The character limit for an Instagram post is 2,200 characters. To grab the attention of your audience, you need to provide them with context and get them to continue to read. One of the newer trends on Instagram is micro-blogging. You can go more in-depth on a subject by using captions for tutorials, tips, and tricks, and behind the scenes content.
You should also add hashtags to your posts to get more engagement and to reach a more extensive audience on this social media platform.
With Twitter, you have only 140 characters. While this isn't a lot as it is, you want to avoid using that many characters. Tweets shorter than 100 characters typically have a 17 percent higher engagement rate. Keep your Twitter posts as short as possible.
You also want to avoid using too many hashtags because it can become overly distracting. They should be more focused on engagement, so think of the purpose of the hashtag before you include it.
With these tips and tricks, you can begin posting more tailored content on your social media pages to reach your audience. Tailored posts are a good starting point for you when it comes to customizing your posts for each network, so keep this in mind as well.
For more information on how to effectively use social media as part of your digital marketing strategy, contact ignitedLOCAL for some more guidance.