With the working world changed by social distancing, many marketers have looked for novel ways to reach their audience. One of the most popular and effective is to host a live stream. However, most companies haven’t live-streamed before, so it can be challenging to do it without running into technical issues that can be damaging to your brand. Here is an easy guide to help you plan your first Livestream:
Determine The Platform
There are numerous live streaming platforms available. Which you use depends entirely on the audience you are trying to reach. Think about it like any other digital marketing strategy. If you want to reach a very broad audience, you should consider Facebook, Twitter, and YouTube. If you are going to host an invite-only Livestream, you’ll want to consider a conferencing program like Zoom, Google Hangouts, or WebEx. There are a lot of options out there, so do a little research beforehand to pick the best one for your needs.
Use The Right Equipment
You will need a few pieces of equipment to successfully Livestream. The first thing you’ll need is a good quality camera. You can use the camera on a smartphone, just make sure that it’s a newer phone with a high-resolution camera. You also want to position your recording device on a tripod, so that the video is steady and professional. It’s also a good idea to invest in a microphone. A microphone will ensure that your sound quality is excellent. You don’t need to spend a lot of money, a simple omnidirectional mic will do well. Finally, you’ll want to make sure that your internet has a fast upload speed to avoid any glitching or pixelation during your event.
Do A Dry Run
No matter what type of event you are planning on streaming, you want to do a dry run to test out your set up before going live. Setup all of your equipment and invite a few of your coworkers to watch. Then make sure the video quality, sound quality, and framing are good. Also, run through your event to make sure everything you are planning will work live streaming. Make sure to document and fix any issues that come up during your dry run so you can fix them. You should also do another run after you’ve made any changes.
Promote Your Event
Once you have everything set up and working, the next step is to promote your event. Make sure to invite your most loyal customers. You can also send invites to your contact list or do some pre-event advertising on social media or within your industry network. A Livestream is like any other event, the return on investment is reliant on getting people engaged and attending.
At ignitedLOCAL we can help you with your Livestream event. We’ll work with you to come up with some great content, determine your target audience, and strategize how to get them to attend. To get started, give us a call and we’ll walk you through the process and how we can help!