LinkedIn was created for business professionals, and it offers plenty of promotional abilities. Facebook and Twitter might be commonly utilized social platforms, but if you’re missing out on LinkedIn, you’re missing out on a lot. Taking these tips and putting them into practice can help you make the most out of all LinkedIn has to offer.
Remember That It Starts With You
It all begins with your own LinkedIn profile. When people search for you, you want them to like what they find.
will come across, so take the time to dazzle them. Get as close to 100% complete as you can, add new skills and achievements, and provide examples of your exceptional work.
Next, focus in on the LinkedIn Company Page. This is the first impression that your business will give to people, so offer plenty of opportunities for potential customers to find out about your business from the start. Company pages are free, so there’s really no reason why you shouldn’t have one.
And finally, define your audience and your goals. All good marketing initiatives begin here, so think about if you want to generate leads, raise brand awareness, or both. Once you zero in on what you want to accomplish, you’ll find it easier to define your audience.
Remember The Power Of SEO
Now that you have a company page, you’ll want to optimize it for searching. Every good company page needs an audience, and your first step to gaining that audience is to be SEO friendly. These tips will help you gain visibility among the people who are searching:
- Insert keywords. Include keywords right in the company profile information that clearly represent who you are and what you do. Use keywords and phrases that a potential customer would use if they were searching for your product or service.
- Link to your Company Page. Create links to your Company Page to boost your ranking in a search. Link to your Company Page from your website, blog, and other marketing materials. Make sure that the LinkedIn profiles of employees and colleagues are up to date so when they add your company to their work experience, a link is created back to your Company Page.
- Share relevant content. One of the best ways to improve your rankings is to share relevant content regularly. Sharing updates from your Company Page
meansthat they’ll appear on your public page. The more you share engaging content, the higher your Company Page will rank in search results.
Remember That Content Is King
As with any form of social, content is king. From your blogs to your newsletters, to your tweets, content is what engages people and makes them take notice. You have the power to create content that stands out and separates you from your competitors, so
Your content must be interesting enough for your audience to read it. After all, unless it gets shares, like, and comments, it’s only there to fill space. Refrain from content that sounds like a sales pitch. Instead, choose topics that are educational, informative, and something that readers won’t find elsewhere. Make use of humor and encouragement to get people interested.
Aside from publishing your own content, share fresh content